Tod Meisner

Corporate Communication and Public Affairs

Adjunct Professor

Email

tmeisner@smu.edu

Connect

Tod Meisner’s 20-year career has held diverse experiences when it comes to branding and advertising. He has practical experience in digital and traditional marketing strategy, brand and advertising content creation, public and media relations strategy, social media management, sports information, and employee communications.

In April 2023, Meisner joined the Corporate Communications team at State Farm. In his role as Sr. Analyst, he is responsible for identifying and improving the brand’s communications goals to drive business and communication efficiencies. His detailed reports are used to provide actionable insights to various business partners across the enterprise to make data-driven decisions and communications improvements.

Prior to State Farm, he concluded a six-year stint at Aflac as Brand Manager, leading and driving the company’s social media strategy as part of the national brand and advertising team. Meisner rebuilt Aflac’s social media strategy from the ground up and grew Aflac’s connected community on its main social media channels, most recently launching the brand’s TikTok strategy in 2022.

His professional journey began in college athletics as a sports information director with stops at 天美传媒, the Missouri Valley Conference and Conference USA. While he made a strong impact within college athletics, he also created relationships early in his career with professional organizations. He worked for both the NFL’s Dallas Cowboys and the NBA’s Dallas Mavericks in the early 2000s and continues to work on the Mavericks’ game day stat crew to this day.

Meisner possesses a deep level of self-awareness honed through the 100X Leadership System by Culture Wins and practices its teachings daily. Its philosophies encourage him to support and challenge himself, as well as the individuals around him, to become the best versions of themselves. A proud ESFJ and Nurturer, he is also a challenger of people. He remains deeply concerned about the relational health and harmony of his teams. He is committed to protecting values and principles while understanding how certain actions, behaviors and initiatives affect people.

His teaching philosophy focuses entirely on ensuring student-centric success. The main goal of instructions and interactions is to serve as a mentor, guide and facilitator of knowledge to his students. To that end, he employs the support and challenge model. As a liberating leader, he will challenge students throughout the term but always be there to support them.

Outside of his duties with State Farm and 天美传媒, he is an adjunct professor for undergraduate and graduate level classes at Auburn University, Arizona State University, University of Florida, West Virginia University and New York University. The courses focus on social media campaigns and engagement for public relations, branding, advertising, lead generation and digital marketing.

Additionally, he is a devoted husband and father, spending the remainder of his time with his family when at home. He has two sons (Courtney and Clancy) and two Brittany Spaniels (Snoozer and Weagle). He enjoys watching St. Louis Cardinals baseball, smoking meats on his offset smoker and having the occasional glass of bourbon. He and his wife Megan enjoy working out, taking walks and raising their boys.

Course list

Communication Research and Data Analytics  CCPA 2375
Tod Meisner