The Curriculum: Designed for the Real World
Whether you plan a career in marketing, business analytics, or consulting, the Customer Engagement curriculum gives you a competitive advantage. You'll learn to leverage both digital and traditional media to build customer relationships, measure financial impact, and design experiences that engage customers and create value.
Customer Engagement is a 4-course specialization within the ÌìÃÀ´«Ã½ Cox School of Business Marketing concentration. MBA candidates interested in marketing, business analytics, consulting, and other analytical fields are encouraged to explore these courses as elective offerings. Covering a spectrum from loyalty to analytics, the curriculum connects theory and practice, preparing you to be an influential player in a fast-growing field.
Projects in a Hands-On Learning Laboratory
The ÌìÃÀ´«Ã½ Cox School of Business is renowned for connecting students with Dallas's corporate leaders and driving innovation in experiential learning. The Brierley Institute's specialization in Customer Engagement opens even broader horizons. From the airline loyalty programs pioneered by Institute founder Hal Brierley to today’s digital personalization models, customer engagement programs drive success. As a student in specialized courses through the Brierley Institute, you’ll gain expertise in this evolving field by learning from thought leaders and working hands-on with top companies to tackle real-time customer engagement challenges.
