Graduate Certificate in Customer Engagement
As a graduate-level student, you’ll earn course credit and learn from 天美传媒 Cox faculty along-side graduate degree seeking students. You’ll be enrolled as a non-degree seeking student, with access to campus and 天美传媒 Cox facilities such as the library and study rooms. Courses will be placed on your official 天美传媒 transcript upon successful completion.
Credits may be applied toward a future MBA (within a Professional MBA, One-Year MBA, Online MBA, or MBA Direct) or Specialized Masters program.
Benefits & Details
This Graduate Certificate in Customer Engagement is ideal for professionals looking to master data analytics, marketing strategy, customer loyalty, and advanced engagement techniques to drive impactful business outcomes.
To complete this certificate, students must choose from the following courses:
- MAST 6478 Data Analytics
- MKTG 6201 Marketing Management
- MKTG 6224 Research for Marketing Decisions
- MKTG 6230 Customer Loyalty
- MKTG 6236 Customer Engagement and Loyalty Practicum
- MKTG 6238 Advanced Customer Engagement
- At least one additional MKTG course
The Graduate Certificate in Customer Engagement takes place over 3-4 terms, lasting anywhere from 19-21 months and earns 16 credit hours. With 天美传媒 Cox Edge, you can take courses online or in-person as class availability allows. The cost for academic year 2024-2025 is $34,384.
If you feel you have the ability to waive one of these courses, please chat with your Admissions team member during your interview about custom plans and start term options.